Product Manager | Matcha

Role overview

Product Manager | Matcha (Web Growth) Own and grow Matcha Web, the flagship trading interface and consumer DEX aggregator experience. This is a growth-minded PM role focused on data, experimentation, and optimization—improving acquisition and trading activation rather than feature churn.

Key responsibilities

• Own strategy, roadmap, and execution for Matcha Web growth.
• Design and run experiments such as A/B tests and feature flags, including pricing/fee tests and UX changes.
• Improve the funnel and reduce friction across:
  • onboarding
  • token discovery/search relevance
  • quote presentation
  • trade flows
• Use analytics, user research, and market insights to identify levers, prioritize ruthlessly, and communicate trade-offs.
• Partner with engineering and design to deliver high-quality changes quickly.
• Partner with marketing/social to drive:
  • top-of-funnel growth
  • re-engagement
• Track and report progress on business goals and supporting metrics, including:
  • volume share vs. competitors
  • number of “north-star users” (recurring traders meeting monthly activity thresholds)
  • DAU, activation rate, repeat trade rate, conversion, time-to-first-trade, etc.
• Ensure Matcha Web remains aligned with the broader Matcha product suite and brand.

Requirements

• 5+ years product management experience in crypto/fintech or high-growth web products.
• Proven ability to ship and scale web products using experimentation and UX optimization.
• Strong growth fundamentals: funnel analysis, cohorting, experiment design, metrics, and instrumentation.
• Crypto fluency: understanding DEXs, wallets, and core DeFi/trading mechanics; active user of crypto products.
• Data-driven, collaborative, and able to communicate clearly with stakeholders.
• Curious, humble, self-directed; thrives in async, distributed, low-ego teams.
• Ability and willingness to travel for about two global in-person team meet-ups per year.

Nice to have

• Experience with trading/investing products (DEXs, CEXs, aggregators, portfolio apps).
• Familiarity with experimentation and analytics stacks (e.g., LaunchDarkly/Optimizely, Segment, BigQuery, Mixpanel, Amplitude).
• Technical comfort with API-driven systems.
• Deep interest in DeFi and market structure.
• Note: you don’t need to implement routing/liquidity logic yourself (it lives at the API layer), but you should understand the trading experience end-to-end.