About the role

Role Overview

Product Manager (Mid–Senior), Remote (Canada) Own customer-facing products at eLocal, including web portals, mobile applications, APIs, and enterprise partner integrations. These products support advertiser & affiliate onboarding, performance, transparency, and long-term retention.

Responsibilities

Own product strategy and roadmap for advertiser/affiliate-facing products
Lead development across portals, mobile apps, APIs, and integrations
Partner with Sales, Account Management, Business Intelligence, and Engineering to meet enterprise advertiser needs
Gather and translate requirements from SMBs to strategic partners
Define product requirements, workflows, and technical constraints with Engineering
Drive integrations with advertiser systems (e.g., reporting, attribution, lead delivery, billing)
Define and track success metrics for adoption, performance, and retention
Continuously improve customer experience via feedback and data-driven iteration

Requirements

3+ years of Product Manager experience building external, customer-facing products
Experience delivering portals, APIs, or platform-style products
Strong understanding of B2B customer needs and enterprise integrations
Ability to translate partner needs into scalable product solutions
Collaboration with Engineering in an agile environment and use of agile tools
Strong communication and stakeholder management skills

Nice to Have

Experience in fast-paced web-based environments with frequent iteration and automation
Salesforce or other CRM knowledge
Background in ad tech, lead generation, or performance marketing
Experience with API design/documentation and partner onboarding
Familiarity with mobile development (iOS/Android or cross-platform)

What Success Looks Like (First 6 Months)

Deliver a clear, prioritized roadmap aligned with advertiser and business needs
Improve advertiser onboarding and self-service capabilities
Increase adoption of portals, APIs, and integrations
Achieve measurable improvements in customer satisfaction and performance

About eLocal

eLocal is a virtual-first digital advertising platform focused on local and regional commerce. The company operates products for advertiser and affiliate onboarding, performance reporting, and transparency, and it partners with enterprise advertisers and affiliates. Backed by Brookfield Asset Management, eLocal is scaling its workforce and expanding its footprint in North America.

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