Product Manager - Commercial (Web)

Role Overview

Fullscript is seeking a strategic, data-driven Product Manager to lead the Commercial and Marketing Website. You will shape the end-to-end web experience for prospects and leads, driving performance across acquisition, user journeys, and conversion pathways.

What You’ll Do

• Web Experience & Journey Management: Design and manage key user journeys, focusing on segmentation, behavior signals, and content relevance.
• Product Ownership & Roadmap Strategy: Own the commercial website product roadmap and prioritize initiatives aligned with growth, brand, and marketing goals.
• Content Strategy & SEO Optimization: Implement and evolve SEO best practices (site structure, on-page elements, performance).
• Experimentation & Performance Analytics: Define KPIs and use analytics platforms (e.g., Google Analytics, Mixpanel) to monitor user behavior and inform product decisions.
• Stakeholder Management: Communicate trade-offs, rationale, and performance updates to stakeholders; act as the voice of the user and business.
• Cross-Functional Collaboration: Partner with Product, UX/Design, Engineering, Marketing, and Analytics to deliver roadmap initiatives.

What You Bring

• 5+ years of product management experience focused on digital experiences, ideally for high-traffic commercial/marketing websites.
• Experience with CMS and publishing workflows (e.g., Contentful, WordPress, Payload).
• Strong understanding of UX and information architecture to design intuitive site structures and journeys.
• Proven track record improving SEO and using digital analytics to drive growth and engagement.
• Hands-on experimentation experience, including A/B and/or multivariate testing.
• Comfortable collaborating across Product, Marketing, Design, and Engineering.

Bonus Points

• Familiarity with MarTech tools (tag managers, marketing automation, CDPs).
• Exposure to cloud platforms (AWS, GCP) and web performance optimization.
• Understanding of GDPR/CCPA and implications for digital tracking.
• Experience working in Agile environments and using tools like Jira, Confluence, or Asana.

Work Setup

• Remote / hybrid flexibility. The role is described as Canada Remote / USA Remote and “Anywhere in the World.”