About the role

Role overview

You will own the product end-to-end, with the core metric being paying users with positive unit economics. This is a product + marketing position where you grow the product by changing it—across funnel, landing pages, paywall, and features—while building quickly using no-code and AI tools.

What you’ll be doing

Product-led growth:
- Identify and ship product changes that drive growth (landing pages, funnels, paywall, features)
Performance & SEO:
- Use Google/Meta/TikTok/SEO knowledge to form hypotheses and requirements
- Evaluate results without buying media
Vibecoding (ongoing):
- Rapidly build and iterate (landing pages, prototypes, simple features) using no-code + AI tooling
- Run continuous iterations rather than one-off experiments
Subscription model optimization:
- Own pricing, trial, paywall, and retention
Analytics & unit economics:
- Analyze CAC, LTV, retention and understand where economics break
AI & automation:
- Use AI to accelerate work (creatives, prototypes, analytics, and AI agents for routine tasks)

Requirements

Middle-level experience
Russian native; English A2+
Hands-on B2C subscription utilities experience
Pet projects are required: show what you’ve built (e.g., AI agent, utility, website, micro-SaaS) and/or what you’ve put up for sale
Obsession with AI: AI coding, AI agents, new monetization experiments
Vibecoding is required: comfort building with no-code + AI tools (e.g., v0/Bolt/Lovable/Cursor) and basic coding
Technical foundation: you’ve written code before (or have a technical degree)
Systems thinking and a proactive mindset

Nice to have

Ex-founder / solopreneur background
Demonstrated ability to ship production product work

Not a fit if

You don’t understand how subscription products work
Your experience is mainly R&D or B2B without production B2C product experience
You haven’t run your own experiments/pet projects
You only work effectively inside large structures/teams

About Nexpanse

Nexpanse builds subscription utilities and runs a product-led growth approach where paying users and unit economics are central to performance. The role blends product development with marketing growth levers like funnels, landing pages, paywalls, and analytics. The company operates as a small, founder-led team with a strong focus on experimentation and AI-assisted building.

Product Manager (B2C Subscription Utilities)

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