About the role

Product Improvement Manager

Choice Hotels International — Washington DC–Baltimore Area

Role overview

The Product Improvement Manager evaluates hotels and develops Product Improvement Plans (PIPs) for Conversion, Reposition, Relicensing, and Renewal candidate hotels. You will partner with internal teams (Franchise Development, Franchise Services, and Owner & Portfolio Strategy) and provide expert recommendations to internal committees on hotel building suitability for brand approval decisions.

Responsibilities

Organize and schedule desktop and field-based PIPs, communicating timelines, requirements, and expectations to stakeholders
Assess hotel surroundings, building age, and physical condition to create renovation plans aligned with brand standards and guest experience
Determine and forecast renovation scope of work needed for brand compliance and desired guest satisfaction outcomes
Stay current on brand direction, standards, and hospitality physical plant requirements
Negotiate PIPs with licensees and internal stakeholders, balancing brand integrity with approved concessions
Educate and support internal/external stakeholders on renovation requirements, timelines, and compliance value
Maintain strong relationships across Franchise Development, Franchise Services, Owner & Portfolio Strategy, and licensees
Manage travel, budgets, and expense reporting per company policies
Support administrative and cross-functional initiatives as needed

Qualifications

Bachelor’s degree or equivalent combination of education and relevant work experience
5+ years of experience in hotel operations, product improvement, renovations, or a related field
Strong negotiation, influencing, and stakeholder management skills
Working knowledge of architectural/design/construction fundamentals for hospitality environments
High attention to detail; able to manage multiple priorities independently in a fast-paced environment
Strong verbal and written communication skills
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
Demonstrates Choice’s cultural values (collaboration, integrity, inclusion, innovation, customer focus)

Travel

Up to 25% travel as required

Compensation

$114,907 – $135,000 base salary
Eligible for an annual bonus under Choice’s Management Incentive Plan (MIP)

About Choice Hotels International

Choice Hotels International is a hospitality company that develops, franchises, and manages hotel brands. The role supports corporate growth by ensuring candidate and existing hotels meet brand standards for product quality and guest experience.

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