Principal Software Engineer - Digital Media

Role Overview

You will lead the “0-to-1” build of Avery Dennison’s retail technology platform for Digital Media, enabling grocers to modernize stores using Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. The role is hybrid in scope, starting as a high-level Individual Contributor architecting and building solutions, then transitioning into a Technical Lead to scale the team.

Key Responsibilities

• Lead the 0-to-1 phase: Architect and develop software solutions for digital screens and ESL integrations as an initial solo contributor
• Hardware integration: Collaborate with third-party hardware vendors to integrate devices into a centralized platform
• Pilot support: Support in-store pilots, including troubleshooting production issues and deploying hotfixes during critical rollouts
• Strategic technical evaluation: Assess whether to partner with third-party vendors or build in-house solutions, ensuring business goals are technically feasible
• Team scaling: As the product matures, help hire/onboard engineers and establish:
  • code quality standards
  • CI/CD pipelines
  • a strong development culture

Requirements (from provided text)

• Bachelor’s degree (qualification text is truncated in the posting)

Nice-to-haves / Likely fit (implied by description)

• Experience building integrations involving third-party hardware/vendors
• Strong production support mindset (troubleshooting + hotfix delivery)
• Ability to transition from hands-on delivery to leading/mentoring a growing team