Principal Product Manager (Growth, Woodwork)

Role Overview

Principal Product Manager for Woodwork (men’s health telehealth initiative) at Grindr. You will own the end-to-end conversion funnel and drive product-led growth through experimentation and optimization, partnering closely across teams to integrate seamlessly with the platform experience.

Key Missions

• Drive a product-led growth engine for an integrated telehealth offering distributed to a large user base.
• Own the full conversion funnel from first contact through:
  • onboarding
  • clinical admission
  • payment
  • initial purchase
• Lead experimentation and optimization across the funnel in collaboration with engineering and design.

Responsibilities

• Design and run experimentation programs with statistical rigor.
• Identify the biggest growth levers and build the case for what to ship next.
• Form hypotheses based on funnel drop-offs and pinpoint highest-leverage intervention points.
• Operate with high autonomy on a small team.
• Partner cross-functionally to align and ship quickly (engineering, design, clinical ops, marketing, legal).

Requirements

• Experimentation mindset: experience building/running test programs; able to make informed decisions with imperfect data (including small sample sizes).
• Strong cross-functional execution with the ability to ship with speed.
• Comfort operating autonomously and owning what to build next.
• 8+ years product management experience, with deep expertise in product-led growth, conversion optimization, or growth product work for consumer mobile/web.
• Funnel obsession: can map multi-step conversion flows and identify intervention points quickly.
• Zero-to-one track record: built growth loops/onboarding/activation funnels from scratch.
• Experience with healthcare or clinical onboarding flows (e.g., prescription, telehealth intake, identity verification, insurance eligibility).
• Familiarity with HIPAA-constrained analytics (consent frameworks, pixel restrictions, privacy-safe measurement).
• Proven track record of improving conversion/activation metrics through product changes.
• Experience working on growth in a marketplace, subscription, or two-sided platform.

Nice-to-haves

• Passion for building products and services that meaningfully serve the LGBTQ+ community.