Principal Product Manager

Role Overview

Ethos is seeking a Principal Product Manager to join the Consumer Product team. You will own the end-to-end digital consumer experience—from onboarding and understanding customer needs to helping users purchase the right life insurance and improve conversion.

Responsibilities

• Build and optimize experiences that reach millions of online insurance shoppers
• Own the user experience across the funnel (top to bottom)
• Use consumer insights and data to improve UX and conversion rates
• Educate consumers on life insurance needs and recommend the right type and coverage level
• Improve conversion by removing friction and motivating users to complete applications
• Launch and take new insurance products to market (e.g., Indexed Universal Life, Whole Life)
• Operate with high autonomy/ownership in a product-first environment

Requirements

• 10+ years total experience in the technology industry
• 5+ years as a Product Manager in a high-growth tech environment shipping products at large scale
• Ability to generate, test, and refine hypotheses using data, user insights, and market trends
• Strong ability to translate ideas into actionable plans and user-resonant designs via rapid prototyping and iteration
• Strong analytical orientation with measurable success metrics
• Experience working cross-functionally with Engineering and Design
• Demonstrated track record solving hard customer problems and driving business growth

Nice to Have

• Experience with self-serve product analytics using SQL and Amplitude

Location / Work Setup

• Major stakeholders are in San Francisco; remote candidates may be considered

Compensation

• US base salary range (full-time): $147,000 - $293,000