Principal Product Designer

Role overview

Join Gusto as a Principal Product Designer (full-remote). You’ll lead AI design across the platform as a senior individual contributor—setting the interaction model, UX principles, and product direction for AI.

Missions / Responsibilities

• Define and evolve the UX vision for Gus, Gusto’s conversational AI assistant, and for AI experiences across the platform.
• Lead and deliver AI initiatives (level 1) from early concept through launch and iteration.
• Create scalable AI interaction patterns and design principles that other teams across Gusto can adopt.
• Partner closely with senior Product and Engineering leaders to develop key AI features.
• Shape the end-to-end user experience for LLM-driven conversational workflows, with a strategic and hands-on approach.

Requirements

• Ability to set a long-term UX vision for AI and translate it into shipped products that improve how small businesses get work done.
• Technical fluency collaborating with AI engineers; understands concepts such as:
  • retrieval, context management, latency, and model reliability
  • translating these into robust UX decisions
• Proven AI product impact: experience shipping LLM-driven product experiences to production with measurable outcomes (adoption, efficiency, trust).
• Strategic product influence: have defined UX direction at a portfolio/company level and influenced roadmap, scope, and sequencing with senior PM and Engineering.
• Builder mindset: prototype, ship, and iterate—focused on customer impact.
• Systems-level thinking: design complete AI workflows (not just chat UI), and speak to failure modes, guardrails, user control, and transparency.
• Organizational leadership: improve team ways of working via coaching, setting standards, and cross-functional partnerships.

Nice-to-haves

• Not explicitly stated.