Principal Product Designer

About the role

Join BetterUp, a leading human transformation platform, as a Principal Product Designer. In this role, you will shape the future of human-AI product experiences, drive design quality and craft standards, and influence cross-functional direction. You will also mentor senior designers, represent the design function in cross-functional planning, and contribute to the company's AI strategy. This is a unique opportunity to work at the highest individual contributor level in design and make a significant impact on the product and user experience. Key missions: Architect the design vision for BetterUp’s core product experiences, identifying high-leverage opportunities and ensuring continuity across complex journeys.. Drive design quality and craft standards across the product, raising the bar for the entire Design organization through rigorous critique and collaboration.. Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced. Profile: - Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus - Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience - Deep experience influencing product and engineering direction at the senior leadership level - A growth mindset and genuine curiosity about how AI tools can enhance design craft and process - Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience - Strong design systems sensibility—you understand how foundational decisions compound across a product at scale - A portfolio that demonstrates exceptional craft, systems thinking, and the ability to operate across the full design spectrum—from early concept to polished execution - 10+ years of product design experience, including time at a consumer or B2B SaaS company where design played a central role in product strategy - We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply