About the role

Role Overview

As a Principal Growth Marketing Manager at Redpanda, you will build and scale programs that help technical practitioners and decision makers discover, evaluate, and adopt the platform. You will own strategy and execution across paid and digital channels, focusing on measurable outcomes such as pipeline, revenue growth, and marketing database growth.

Responsibilities

Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, and landing pages)
Conduct competitive and channel benchmarking to identify new paid/emerging platforms to test
Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication
Manage and optimize global paid media and budgets across Google, YouTube, LinkedIn, Reddit, and emerging platforms (based on CAC, pipeline contribution, and ROI)
Execute and scale paid social awareness programs that generate account engagement and pipeline
Own the Qualified.com platform to create custom targeted digital experiences to drive pipeline and account engagement
Build and scale content syndication and marketing database growth programs
Drive conversion rate optimization (CRO) on paid landing pages in partnership with web and product marketing
Manage agency and vendor partners, ensuring quality, timelines, and performance against goals
Measure and improve brand awareness (e.g., share of voice / impression share / engagement) and connect it to pipeline impact
Partner with marketing ops to build/maintain attribution infrastructure connecting top-of-funnel activity to pipeline and revenue
Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI
Build automation workflows using internal and external AI tools to scale growth experiments
Work with BDRs and sales to ensure paid leads are handed off with the right context for prioritization and conversion

Requirements

5+ years experience in digital marketing or growth marketing in B2B SaaS or infrastructure software
Deep expertise managing paid media campaigns
Strong understanding of attribution, conversion tracking, and marketing analytics
Experience with Google Ads, LinkedIn Ads, and Reddit Ads and related analytics tools
Familiarity with AI search trends and optimizing content for LLM visibility (including concepts like GEO/AEO)
Strong analytical mindset with ability to turn data into actionable insights
Excellent communication (truncated in source, but implied)

Nice-to-haves

Experience optimizing for AI/LLM-driven discovery and search trends (explicitly mentioned as familiarity)

About Redpanda Data

Redpanda Data builds a platform for agent-data interaction, combining streaming, SQL analytics, intelligent connectivity, and an enterprise governance layer. It helps organizations control what AI agents can access and do, while capturing tamper-proof records needed for production use. The company serves both large enterprises and fast-growing startups, leveraging trusted infrastructure.