About the role

Role Overview

As a Principal Pipeline Engineer at Hook, you build internal systems and tools that make creative and production teams faster, smarter, and more capable. You lead end-to-end development across the full lifecycle—from problem discovery and architecture through implementation, testing, deployment, and long-term maintenance—especially at the intersection of engineering and creative practice.

Responsibilities

Design, build, and maintain internal pipeline tools and systems (web apps, workflow automation, API integrations)
Work closely with Motion Designers, Art Directors, and Producers to understand workflows, gather requirements, and turn creative challenges into technical solutions
Develop plugins/extensions for Adobe Creative Suite (UXP/CEP/ExtendScript; After Effects, Photoshop, Illustrator) and Figma, primarily using TypeScript
Own product areas end-to-end: discovery, UX considerations, technical design, implementation, testing, deployment, and ongoing improvement
Identify workflow bottlenecks and propose/execute technical solutions
Evaluate and recommend new tools, frameworks, and approaches for emerging/evolving needs
Serve as technical lead on select client projects (typically websites or small web apps); occasionally manage freelance developers
Document knowledge via best practices and internal guides to help the wider team level up
Contribute to technical strategy as a craft leader

Requirements

Deep expertise in TypeScript and the Node.js ecosystem (primary environment)
Strong understanding and demonstrated love of the full development cycle (proposal/planning → implementation → testing → optimization → deployment)
Proven experience building and shipping production-grade applications with strong ownership/accountability
Experience building/shipping plugins/extensions/integrations for creative tools (Adobe apps and/or Figma or similar)

Nice-to-Haves

Proficiency with Python, bash, and scripting/automation tooling
Experience deploying/operating applications on Google Cloud Platform, AWS, Vercel, or equivalent
Docker experience (containerized development and production deployments)
Working knowledge of relational and/or document-based databases

About Hook

Hook is an award-winning creative content agency that integrates creative and production to help brands grow faster. The team is collaborative and maker-centric, focusing on production-led design to build ads, campaigns, and experiences for innovative brands.

Principal Engineer

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