Principal Designer, TIDAL

Role overview

TIDAL is seeking a Principal Product Designer to set the vision and quality bar across TIDAL’s product and brand ecosystem. You’ll be a foundational design voice on a small, fast-moving team building experiences across uploads, streaming, AI-powered creative tools, and financial services.

Responsibilities

• Define and drive long-term product vision and design strategy across key product areas
• Lead the most complex and ambiguous design initiatives end-to-end (from early exploration to shipped experiences)
• Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
• Set the bar for design excellence by creating systems, standards, and quality benchmarks at scale
• Pioneer AI-driven design approaches to expand team capabilities and accelerate velocity
• Mentor designers through feedback, critique, and knowledge sharing
• Identify new business opportunities and act on them

Requirements

• 8+ years of product design experience with a portfolio showing high craft and systems thinking
• Graphic/brand design skills, including building and extending brand for 360 activations and social with cohesion across brand and product
• Experience developing long-term product vision that informs roadmaps across a brand or multiple products
• Ability to ship impactful, strategic work autonomously (multi-year visions through iterative releases)
• Strong experience defining design systems and standards for scalable, cohesive experiences
• Influence and partnership skills as a trusted peer to leadership
• Fluency with AI and new technologies, with the ability to identify where AI unlocks creative or business potential
• Passion for music, artists, and the creative economy
• Comfort working on a small, nimble team where you wear many hats

Nice to have

• Demonstrated experience pioneering AI-enabled product/design workflows and scaling design quality across organizations