Principal Designer

Role overview

As Principal Designer, you will build and maintain the division’s design foundation—the systems and standards that let multiple product tribes move fast without drifting apart. You will own the division’s design substrate (design system, cross-tribe agents/skills, and research/discovery engines) and encode durable design judgment into reusable systems.

Responsibilities

• Build and maintain the division’s design foundation: design system, cross-tribe agents and skills, research and discovery engines, design architecture, guidelines, and standards.
• Maintain a multi-year view: define what design across the division needs but doesn’t yet have, and drive it to completion.
• Enable coherence across tribes by partnering with Staff Designers so tribe-level substrates compose into one consistent whole.
• Partner with the VP on the most complex cross-tribe design problems that span beyond any single tribe’s scope.
• Encode design judgment into reusable systems (components, tokens, patterns, agents, skills) rather than one-off artifacts.
• Provide craft feedback and calibration for Director and Staff Designer performance reviews.

Requirements

• A track record of shipped, high-quality design work and strong taste—credible across multiple tribes.
• Multi-year thinking with the ability to encode strategy into systems and agents that outlast initiatives.
• Genuine motivation for cross-tribe substrate work (the unglamorous but foundational problems).
• Experience going beyond personal productivity with AI: redesigning workflows, building approaches others can follow, and critically evaluating AI outputs.
• Ability to multiply impact for a VP without needing formal authority.

Nice to have

• Experience maintaining a design system used across multiple product teams at significant scale.
• Familiarity with agentic design tooling or building AI skills and research engines.