About the role

Role Overview

Join Pager Health as a Performance Marketing Manager to lead digital demand generation, marketing technology, and marketing automation strategy. You will partner across Marketing, Growth, Sales, and Client Success to improve campaign effectiveness and pipeline impact.

Responsibilities

Lead digital demand generation across paid and digital channels, including:
- Paid search, paid social, display, and retargeting
Own marketing automation strategy, including:
- Nurture programs
- Lead routing, scoring, list building, segmentation
- Lifecycle management
Build and maintain Salesforce dashboards and reporting to measure:
- Campaign and channel performance
- Full-funnel impact
- Provide actionable insights and recommendations
Collaborate cross-functionally to optimize campaigns and improve lead generation → pipeline outcomes.

Requirements

10+ years experience in one or more of:
- Performance marketing, demand generation
- Marketing operations, marketing technology
Strong analytics skills, including experience building dashboards and turning data into action
Strong understanding of lead generation, lead management, nurture strategies, and funnel optimization
Experience owning and optimizing paid digital marketing programs
Excellent project management, communication, and cross-functional collaboration

Nice-to-haves

Experience in healthcare / health tech / SaaS / B2B technology environments
Experience supporting account-based marketing (ABM)
Experience using third-party marketing/prospecting data (e.g., ZoomInfo or similar)
Hands-on experience with Braze (or similar customer engagement platforms)
Bachelor’s degree in Marketing/Business/Communications (or related)
Deep expertise with HubSpot, Pardot, marketing automation, and CRM integrations

About Pager

Pager Health is a healthcare-focused company operating in the health tech space. It focuses on improving patient and customer outcomes through marketing and growth initiatives, leveraging modern marketing technology and automation.