Performance Marketing Lead

Performance Marketing Lead (Senior, Individual Contributor)

Join Standard Bots to build, run, and optimize paid acquisition and conversion programs across search, social, and the web. You’ll own a predictable, scalable system that generates qualified leads and converts them into customers.

Responsibilities

• Build, manage, and optimize paid acquisition and conversion programs (search engines, social networks, and web)
• Plan, execute, and improve paid advertising campaigns on Meta, LinkedIn, and other platforms
• Take ownership of conversion architecture across landing pages and key website flows
• Run a structured A/B testing program with clear hypotheses
• Work hands-on with keywords, audiences, ad copy, landing pages, and platform integrations
• Ensure reliable tracking and attribution by understanding marketing technology architecture and conversion data flows

Requirements

• Strong hands-on fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
• Deep expertise across paid search, paid social, and conversion rate optimization (CRO)
• Excellent understanding of marketing tech architecture (platform connections, conversion data flow, tracking/attribution)
• Strong analytical mindset (unit economics, funnel math, statistical significance)
• Bias toward speed and experimentation (prefer running tests quickly)
• Excellent ad copywriting skills (search ads, social copy, landing page headlines)
• 5–7 years of performance marketing experience, including 2–3 years in B2B tech / industrial / manufacturing-adjacent markets with longer, technical sales cycles
• Comfortable owning the function in a fast-moving startup environment

Nice-to-haves

• Experience implementing Meta and Google Conversion API (CAPI)
• Familiarity with robotics, automation, or adjacent hardware/software categories
• Experience marketing to manufacturers, plant operators, or industrial engineers

Location / Work mode

• Full remote, with preference for being in or near New York, or open to hybrid work