Performance Marketing Lead

Role: Performance Marketing Lead

Own and scale Airtable’s end-to-end paid acquisition efforts, partnering across teams to drive traffic to activation and ultimately revenue.

Responsibilities

• Own full-funnel paid campaigns across self-serve and enterprise (strategy, execution, budget allocation, and measurement).
• Stand up new acquisition programs from scratch, including:
  • Sponsorships
  • Creator/UGC
  • Influencer partnerships
• Identify and launch emerging paid channels, including AI/agentic paid surfaces (e.g., AI answer engines and marketplaces) and define early go-to-market approaches.
• Build and iterate on post-click experiences:
  • Landing pages
  • Offers
  • Messaging segmented by audience and intent
• Put agents and automations at the center of how the team operates.
• Partner cross-functionally (lifecycle, web, GEO, product) to align on the full journey—not just clicks or signup.
• Own attribution and reporting from paid spend through activation/conversion to revenue.

Requirements

• 7+ years in performance marketing, growth, or demand generation, ideally in B2B SaaS.
• Built new channels/programs from scratch and scaled them (not just optimized existing ones).
• Uses AI, automation, and agents in day-to-day work; prefers building solutions in-house.
• Deep hands-on command of core paid channels and efficient scaling at scale:
  • Google
  • Meta
  • LinkedIn
  • Bing
• Strong analytical mindset with an experiment-driven approach.
• Comfortable operating in ambiguity and expanding scope.
• Prefer building internal measurement/experimentation infrastructure (or strong understanding to detect measurement issues).

Nice to Have

• Experience managing large-scale paid budgets across both self-serve and enterprise motions.

Reporting Line

• Reports to the Head of Growth Marketing.