Performance Creative Manager

Role Overview

Join Wpromote as a Performance Creative Manager. You’ll shape data-informed creative strategy through testing and scalable concepts, translating performance results into clear creative direction across multiple clients.

Key Missions / Responsibilities

• Own strategy, direction, and delivery of performance-driven creative for a book of business.
• Translate performance data into actionable creative direction and iteration plans aligned to client KPIs and channel objectives.
• Collaborate closely with Media to align on testing strategy and performance optimization.
• Analyze creative performance across platforms and synthesize learnings into actionable insights.
• Partner cross-functionally with Design and Production teams to execute performance concepts.
• Explore and leverage AI tools and emerging technologies to improve creative development and optimize workflows.

Requirements

• 3+ years experience in performance creative, paid social, or a related role (agency preferred).
• Strong understanding of how creative and media work together, including partnering with media teams on testing, scaling, and optimization.
• Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels.
• Ability to translate performance data into actionable creative direction, including hypotheses, taxonomy/measurement thinking, and iteration.
• Strong client-facing communication skills: presenting creative work, performance insights, and recommendations.
• Demonstrated ability to decide what to scale, iterate, or pivot based on performance.
• 2+ years owning client relationships and delivering creative tied to performance outcomes.
• Excellent organizational and project management skills managing multiple timelines and workstreams.

Nice-to-haves

• Proactive awareness of emerging trends, platform evolution, and culturally relevant moments affecting creative effectiveness.
• Strong messaging instincts: iterating hooks, headlines, and ad copy across audience segments, platforms, and funnel stages.