Partner Marketing Manager

Role Overview

As a Partner Marketing Manager at SOCi (Full Remote), you will own partner marketing strategy and execution. You’ll enable partners with content and training, coordinate partner events, manage market development funds (MDF) and partner incentive programs, and leverage AI tools to improve marketing production.

Key Missions

• Build and execute SOCi partner marketing strategy, including co-marketing campaigns, webinars, and co-branded content.
• Activate partner-led customer advocacy by highlighting case studies, references, and testimonials.
• Manage MDF and partner incentive programs (including SPIFFs) day-to-day, tracking spend vs. return.

Responsibilities

• Coordinate partner marketing activities and partner communications.
• Deliver partner enablement by ensuring partners are ready with consistent content and training.
• Drive measurable outcomes across partner-sourced and partner-influenced pipeline and ARR.
• Produce and adapt marketing materials using AI-forward workflows (and make them repeatable).

Success Metrics

• Partner-sourced and partner-influenced pipeline and ARR
• Partner engagement
• Return on MDF and partner incentive spend
• Speed and consistency of partner-ready enablement and content

Requirements

• 3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs
• Hands-on ability to build campaigns, recut decks, and adapt materials to new audiences
• Ownership mindset: take programs from idea to launch and deliver measurable results
• Experience with partner/channel marketing or partner ecosystems
• Comfortable owning pipeline/ARR/engagement targets and reporting results
• Hands-on with enablement/content platforms such as Guru, Highspot, Seismic, or Showpad
• Hands-on with interactive demo tools such as Navattic, Reprise, or Storylane
• Familiarity with PRM / partner-ecosystem tools such as Impartner, PartnerStack, Crossbeam, or Allbound
• Experience managing MDF and producing co-branded/white-labeled partner materials

Nice-to-haves

• Strong AI usage today with repeatable marketing production workflows
• Strong ability to manage a portfolio of partner enablement content and programs