Partner Growth Manager

Role overview

Join Apollo as a Partner Growth Manager, a growth marketing role focused on partner acquisition, activation, engagement, and retention for Apollo’s long-tail agency segment. You’ll design automated partner programs, build segmentation models, and iterate based on program performance.

Key missions

• Acquisition, activation, engagement, retention for Apollo’s long-tail agency segment
• Define and own the metrics that matter; report on program health
• Continuously test and iterate program mechanics
• Build and maintain a partner segmentation model to determine which automated motion each partner/tier receives

Responsibilities

• Design scalable partner lifecycle programs where automation and segmentation handle outreach at scale
• Partner with marketing teams to produce and distribute content (without personally owning content creation)
• Track funnel performance using data you can pull and interpret yourself

Requirements

• Track record designing programs that scale via automation + segmentation (thousands of accounts/users, not dozens)
• Experience in growth marketing / lifecycle marketing / PLG customer marketing (not primarily channel/partnerships management)
• PartnerStack and Crossbeam fluency, or ability to ramp quickly
• Strong funnel math: activation, conversion, retention, cohort churn; comfortable thinking in rates and segments
• Experience with marketing automation/lifecycle tooling (Customer.io experience is a plus; comparable tools like Braze/Iterable/HubSpot workflows transferable)
• Experience in self-serve/PLG motion or developer/app ecosystem growth; tiered partner program experience where segmentation determines experience
• Background at a high-growth B2B SaaS company with product-led or sales-led motion

Nice-to-haves

• Prior experience specifically running tiered partner programs and developer/app ecosystem growth