About the role

Role Overview

The National Territory Manager will lead growth initiatives in the U.S. convenience store market, focusing on expanding distribution through McLane (and other key channel partners). This is a high-impact sales role responsible for securing new accounts and driving year-over-year revenue growth across new and existing customers.

Responsibilities

Develop and execute a national sales strategy to grow market share in convenience stores, with emphasis on McLane distribution networks
Identify and secure new distribution opportunities, retail partnerships, and key account relationships across the U.S.
Drive consistent year-over-year revenue growth via new business development and expansion of current accounts
Build and strengthen relationships with distributors, wholesalers, and direct retail accounts to increase product placement and sales volume
Create and implement plans for pricing, promotions, merchandising, and product placement to maximize sell-through
Monitor market trends, competitive activity, and consumer behavior to find and refine growth opportunities
Provide accurate sales forecasts and regular updates on pipeline, account performance, and territory growth
Partner cross-functionally with marketing, product, and operations to support launches and execution
Help build sales infrastructure as the organization scales, including mentoring future sales team members

Requirements

5+ years of progressive sales experience in CPG, tobacco, convenience retail, or a similar channel-driven industry
Proven success expanding into new markets and generating measurable year-over-year sales growth
Strong distributor relationship experience, ideally including McLane or similar national convenience distributors
Demonstrated ability to win new business, negotiate partnerships, and grow strategic accounts
Solid understanding of the convenience store landscape (distribution models, merchandising, go-to-market execution)
Strong communication, presentation, and negotiation skills
Self-starter with an entrepreneurial mindset; comfortable working independently
Willingness to travel as needed to support customer and distributor meetings
Bachelor’s degree in Business, Marketing, or related field preferred

Compensation

$70,000–$80,000 base salary plus uncapped commission

About Swoon

Swoon partners with fast-growing consumer brands. This role is for a National Territory Manager to expand presence in the convenience store channel, with a strong emphasis on McLane distribution.

National Territory Manager (C-Store)

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