National Account Manager - C-Store West

Role Overview

National Account Manager – C-Store West for Bel Brands USA Foodservice.

This remote role drives sales growth, manages key customer relationships, and executes commercial strategies across the C-store channel in the western U.S. Candidates must reside in the western region (west of the Mississippi River).

Responsibilities

• Own day-to-day management of assigned C-store accounts to deliver net sales, distribution, and profitability targets
• Develop and execute customer-specific business plans aligned to broader channel strategy
• Build and maintain relationships with key customers, distributors, and broker partners to grow the business
• Identify opportunities to expand distribution, improve assortment, and enhance in-store execution
• Partner cross-functionally with Sales, Marketing, Category Leadership, and Supply Chain to ensure execution of customer and channel plans
• Analyze sales performance, customer data, and market trends; recommend risks/opportunities and action plans
• Support route-to-market execution (warehouse, distributor, direct models)
• Collaborate with broker partners to ensure clear priorities, accountability, and program execution
• Lead customer presentations (e.g., line reviews, new item sell-ins, promotional planning)
• Manage trade spend and promotional investments to meet financial targets
• Monitor competitive activity and provide insights for business decisions
• Support innovation commercialization and new item launches/customer adoption
• Provide regular business updates and KPI reporting to sales leadership

Requirements

• Bachelor’s degree and/or equivalent experience
• Minimum 5 years of food sales or CPG experience, preferably in C-store or convenience
• Experience working with brokers, distributors, and key national/regional accounts
• Strong account management and relationship-building skills
• Proven ability to execute sales strategies and deliver objectives
• Strong analytical skills to interpret sales and market data
• Working knowledge of route-to-market models and distributor networks
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter with strong organization and attention to detail
• Effective communicator with strong customer-facing presentation skills

Nice to Have

• Not explicitly stated beyond the convenience/C-store preference and route-to-market familiarity.