About the role

Role: Mobile App Product Manager

Own the full product roadmap for a 100% remote consumer mobile app (iOS and Android) and turn it into a growth and retention engine.

What you’ll do

Own the mobile product end-to-end: roadmap, execution, testing, and optimization of existing and new features.
Drive product strategy and execution with development, executive, and marketing teams.
Define and track KPIs for performance, usage, churn, and retention; report progress weekly.
Turn data into decisions by analyzing in-app behavior, customer feedback, and competitor research.
Prioritize minimal but high-impact features and evaluate what “moves the needle.”
Partner with content to shape content strategy based on consumption insights.
Manage in-app content (uploading, maintaining, and ensuring quality/availability).
Lead lifecycle alignment across retention, marketing, and analytics to improve new-user activation.
Own the AI product roadmap as a core retention lever (responsiveness + personalization).
Drive App Store growth via SEO and app listing optimization for discoverability and conversion.
Coordinate cross-functionally with website and customer service for promotion, support, and troubleshooting.

Required experience & skills

3–5 years of product management experience focused on consumer mobile apps (iOS/Android).
Experience working with subscription-based products (subscription growth and retention).

Nice to have

Not specified in the excerpt provided.

About Activate Talent

Activate Talent is hiring an independent contractor Product Manager to own product strategy and execution for a consumer mobile coaching app. The app delivers guided meditations, spiritual practices, and an AI coach, with a strong community rating and a focus on growth, retention, and subscriber expansion.