Marketing Operations Manager

Role overview

As a Marketing Operations Manager at Viz, you will maximize the impact of marketing by owning lead management, audience segmentation, campaign/event operations, data quality, and optimization of the marketing technology stack to support pipeline growth.

Key missions

• Lead management: Own lead scoring, MQL lifecycle, and follow-up SLAs.
• Cross-functional optimization: Partner with Marketing, Sales, Sales Ops, and Rev Ops to monitor lead quality and improve conversion.
• Segmentation & targeting: Design and maintain audience segmentation frameworks to power campaigns.
• Campaign/event processing: Manage event and campaign lists; use AI and enrichment tools to identify ICP contacts and continuously refine audiences based on performance and feedback.
• Marketing tech stack ownership: Administer and optimize systems including Pardot, Salesforce, website chat, ZoomInfo, and LinkedIn Sales Navigator; improve vendor and internal processes and utilization.

Profile / requirements

• Proactive, self-directed problem solving; quickly understand business context and apply learnings across initiatives.
• Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency.
• Ability to manage multiple projects and priorities with strong attention to detail.
• Collaborative, ownership-driven mindset in a fast-paced environment.
• 3+ years of marketing operations experience, ideally in B2B SaaS or healthcare technology.
• Strong analytical, organizational, and communication skills; effective collaboration across Marketing/Sales/Rev Ops.
• Hands-on experience with marketing automation and CRM; strong understanding of lead management, campaign operations, data quality, and reporting.
• Pardot and Salesforce experience strongly preferred.

Nice-to-haves (implied)

• Experience optimizing pipeline growth and marketing-to-sales conversion.
• Familiarity with enrichment and ICP identification workflows.