Marketing Operations Manager

Role Overview

As a Marketing Operations Manager (Full Remote), you will lead and optimize Pager’s marketing infrastructure and automation strategy. You will own the MarTech stack and the data that powers lead generation, audience engagement, and marketing performance.

Key Missions

• Manage and optimize marketing platforms (including HubSpot) with proper administration, optimization, and governance.
• Own CRM setup and integrations, ensuring HubSpot integrates effectively with CRM systems.
• Execute email marketing campaigns and improve targeting/campaign effectiveness using third-party data sources.
• Build multi-touch attribution models and dashboards in HubSpot, delivering actionable insights to leadership.

Requirements

• 3+ years of dedicated Marketing Operations experience, with strict B2B experience across complex, long sales cycles and multi-stakeholder buying journeys.
• Experience owning and optimizing paid digital marketing programs; Google Ads and LinkedIn Ads certifications preferred.
• Strong project management, communication, and cross-functional collaboration skills.
• Experience using third-party marketing/prospecting data platforms such as ZoomInfo (or similar).
• Strong understanding of B2B lead generation, lead management, nurture strategies, and funnel optimization.
• Strong analytics skills, including dashboard building and translating data into action.
• Marketing automation + CRM integration expertise, with HubSpot certification required.

Nice-to-haves

• Hands-on experience with Braze (or similar customer engagement platforms).
• WordPress optimization and conversion rate testing (A/B testing) experience.
• Experience in healthcare / health tech / SaaS / B2B technology environments.
• Experience supporting account-based marketing (ABM) programs.