Marketing Operations Manager

Role overview

Join Mixbook as a Marketing Operations Manager to help the Growth Marketing organization execute faster, measure more accurately, and scale with confidence. You’ll connect marketing strategy with technology, data, processes, and cross-functional partnerships to support campaign execution, experimentation, and product launches.

Key missions

• Ensure operational continuity of Mixbook’s marketing and e-commerce technology ecosystem, making systems, data, and processes connected, reliable, and scalable.
• Evaluate, implement, and optimize marketing platforms and integrations in partnership with channel owners, establishing governance, documentation, and best practices.
• Build repeatable operational processes that improve execution and scalability, including opportunities to enhance measurement, reporting, and operational efficiency.

Responsibilities

• Own or drive marketing measurement and tracking standards (campaign tracking, event instrumentation, attribution, UTMs, pixels, and customer journeys).
• Support cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product.
• Translate business requirements into technical specifications, implementation plans, QA processes, and operational workflows.
• Partner with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives.
• Validate marketing data quality using structured queries and maintain governance for reliable reporting.
• Support privacy/consent and customer data governance requirements (e.g., GDPR/CCPA/CAN-SPAM).
• Use AI/automation tools to improve marketing operations, QA, documentation, or workflow efficiency.

Requirements

• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices.
• Hands-on experience implementing/optimizing marketing tech and measurement tools such as:
  • Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads (or comparable platforms)
• Experience with APIs, system integrations, and marketing data pipelines.
• Experience with mobile app attribution, deep linking, and app event tracking.
• Familiarity with marketing privacy and consent/customer data governance (GDPR, CCPA, CAN-SPAM).
• Strong project management, documentation, and organizational skills; ability to manage multiple initiatives and stakeholders.
• Excellent communication and stakeholder management; influence cross-functional teams without direct authority.
• Ability to translate business needs into technical requirements and operational workflows.
• 5+ years in Marketing Operations, Growth Operations, Marketing Technology, or related roles supporting DTC/e-commerce/consumer app/subscription/growth marketing.
• Experience supporting DTC and e-commerce platforms (e.g., Shopify).

Nice to have

• Experience using AI/automation tools for QA, documentation, and workflow efficiency.