About the role

Role Overview

Addepar is hiring a Marketing Operations Manager (full remote) to lead the technical architecture of the marketing stack, oversee execution of marketing campaigns, and manage marketing data in database infrastructure. You will collaborate across Marketing, Product, and Sales Operations as a cross-functional liaison.

Key Missions

Lead the marketing stack: Own the people, processes, and technical architecture of marketing tooling (as a “Technical Product Owner”).
Campaign & ad-hoc delivery: Translate marketing requirements into technical specifications and oversee technical campaign execution.
AI-enhanced automation: Implement advanced automation strategies to improve productivity through better alignment of technology and people.
Marketing data & insights: Manage marketing data infrastructure, build relational structures, and enable reporting/automation to drive insights.

Requirements

Marketo expertise: 6+ years with Marketo, including advanced Salesforce integrations and complex, multi-stage lead lifecycle workflow architecture.
Data systems: 2+ years hands-on with Databricks (or similar); build relational tables, design performance dashboards, and deploy AI-driven workflows.
GTM & funnel knowledge: Deep understanding of the sales/marketing funnel, B2B KPIs, and best practices.
Lifecycle optimization: Experience scaling lead management including lifecycle stages, predictive scoring, automated routing, and CRO, supported by performance metrics.
Salesforce fluency: Strong Salesforce (SFDC) knowledge, including campaign hierarchies, attribution (First-Touch, Multi-Touch, U-Shaped), and executive dashboard building.
Leadership: 2+ years leading hybrid/remote teams; hiring, developing, and retaining top talent.
Experience: 6+ years related experience with a Bachelor’s degree (or equivalent) OR 4+ years with a Master’s degree.
Communication: Ability to translate complex technical infrastructure into strategic narratives for senior stakeholders.

Nice-to-haves

Hands-on experience with sophisticated automation and AI-driven marketing workflows.
Track record of bridging multiple teams and systems to deliver high-impact projects.

About Addepar

Addepar is a technology company that supports wealth management and investment analytics. The role sits within its go-to-market organization, focusing on operating and improving the marketing stack, campaign execution, and marketing data systems.