Marketing Manager (Public Sector, SLED)

Role Overview

Marketing Manager (Public Sector, SLED) at Elastic. You will lead hands-on, regional demand generation for the State, Local & Education (SLED) sector, designing and executing targeted marketing programs to drive pipeline growth.

Responsibilities

• Own regional demand generation strategy and execution for SLED across multiple marketing channels.
• Partner daily with field sales and solution architects to align programs to pipeline goals and SLED buying cycles.
• Set program goals and metrics, and track performance using:
  • Weekly reports
  • Monthly dashboards
• Manage and run multiple programs simultaneously.

Requirements

• Experience with marketing tools including Salesforce, Marketo, Splash, and Monday.com.
• Strong written and verbal communication skills.
• Ability to work cross-functionally and independently in a fast-scaling environment.
• Proven track record of building programs that generate pipeline (not just leads).
• Regional/field marketing experience with deep knowledge of the SLED market and its buying dynamics.
• Strong project management habits (keeping track of lists, notes, and follow-through).

Nice-to-haves

• Not explicitly stated, but collaboration and an execution-first mindset are emphasized.