Marketing Manager

Role Overview

Onward is seeking a Marketing Manager to own day-to-day marketing execution and grow into a key voice of the brand. This is a generalist role spanning social, email/SMS, content, grassroots outreach, and more. You’ll be mentored and managed by a fractional CMO and work closely with the founders, with ownership from week one.

Responsibilities

Day 1–Core Marketing Execution

• Planning & coordination: Own the marketing calendar, track priorities, measure activity, and keep work aligned to goals and milestones.
• Social media: Build and run social presence; develop brand voice; create content or work with creators; monitor engagement and grow the community.
• Email & SMS: Write, build, and optimize nurture sequences and campaigns in Mailchimp; improve existing automations and build new ones as the product grows.
• Content management: Translate domain expertise into content (blogs, social copy, short-form video scripts) and coordinate with SEO/AEO/GEO consultants and domain experts to ensure discoverability.

Growth Areas (Over time)

• Influencer & ambassador strategy: Research and build relationships with creators and community voices; manage partnerships to align with mission and audience.
• PR & earned media: Pursue grassroots PR opportunities and build relationships with journalists covering divorce, women founders, fintech, and women’s finance.
• Referral & affiliate programs: Support professional partner programs across the divorce ecosystem and help drive recommendations.
• Paid ad testing: Run small-scale paid experiments on Google and Meta, interpret results, and recommend next tests.
• Community & events: Partner with product to build a strong, engaged Onward community.

Requirements

• 3+ years of marketing experience at consumer-facing startups (posting cuts off after this line).

Nice-to-haves (implied by responsibilities)

• Experience managing multi-channel campaigns and automations (social, email/SMS, content).
• Comfort with performance measurement and data-driven experimentation for paid ads.
• Ability to coordinate cross-functional contributors (product, founders, domain experts, SEO consultants).