Marketing Manager

Role Overview

Liftoff is seeking a Marketing Manager to own and execute regional marketing programs across the Americas (AMER). The role focuses on planning and delivering Liftoff’s conference presence, owned events, and regional activations, while also contributing to content and digital programs that drive pipeline, brand visibility, and customer engagement.

Responsibilities

• Own end-to-end planning and execution of the AMER event program, including:
  • Industry conferences, sponsorships, and owned customer events (e.g., summits, executive dinners, roundtables)
• Tailor event and campaign approaches by audience, vertical, and region; continuously refine the playbook with lessons learned
• Run multi-channel marketing campaigns integrating events, email, content, webinars, and digital tactics to engage prospects, customers, and partners
• Partner with content and communications to produce thought leadership such as blog posts and case studies, including event-related content
• Collaborate cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams to align with sales priorities and business objectives
• Act as a strategic partner to Revenue to align marketing programs with pipeline goals and account focus
• Build and manage partner co-marketing programs and relationships to extend reach
• Track and analyze marketing KPIs, including generated/influenced revenue, engaged accounts, opportunity creation, and qualitative feedback
• Manage event/campaign budgets, vendor relationships, and timelines with strong project management rigor
• Apply an AI-forward workflow to improve efficiency, content quality, and insights from campaign data
• Stay current on competitors, industry trends, and emerging marketing tactics

Requirements

• 4+ years of B2B marketing experience, with a focus on events, content, and campaign execution (ideally in fast-paced tech/adtech)
• Proven event management expertise across the full lifecycle: strategy, logistics, vendors, on-site execution, and post-event analysis
• Experience executing both large conference sponsorships and smaller owned events across multiple markets
• Strong understanding of how events, content, digital, and partner channels work together to drive business outcomes
• (Additional requirements were cut off in the provided text)