Marketing Manager (Food & Agriculture)

Role Overview

The North America Marketing Manager for a business line at SGS drives brand visibility, market demand, and commercial growth for SGS testing, inspection, and certification services. The role sits at the intersection of industry marketing, digital demand generation, and consumer engagement, supporting both B2B marketing (brands, manufacturers, retailers) and B2C marketing (recruiting and engaging consumer testing panelists across three locations).

Responsibilities

• Develop and execute integrated marketing strategies to drive awareness, demand, and commercial growth.
• Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands.
• Lead B2C recruitment marketing to attract and retain consumer testing panelists across three North American locations.
• Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment and timely execution.
• Plan and run multi-channel campaigns using digital, social, events, email, paid media, and industry partnerships.
• Write and produce marketing content such as capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials.
• Create B2B messaging that turns technical testing capabilities into clear value propositions.
• Create B2C content that communicates value, safety, and the participant experience.
• Manage and optimize digital channels (website, landing pages, social, email) for accuracy, engagement, and conversion.
• Maintain editorial calendars and ensure consistent marketing cadence across audiences and business lines.
• Support product launches, claims testing promotions, seasonal campaigns, and industry events.
• Collaborate with sales on sales enablement tools, presentations, and messaging tailored to clients.
• Track and optimize campaign and funnel performance (lead generation, recruitment metrics, reach, applications, show rates, retention, ROI).

Requirements

• Strategic, hands-on marketer who can translate technical capabilities into compelling value propositions.
• Experience managing multi-channel campaigns, content creation, digital demand generation, and customer engagement programs.
• Comfort managing multiple stakeholders and delivering measurable marketing impact in a fast-paced environment.
• Experience in the business sector or adjacent industries is expected.

Nice to Have

• Experience in recruiting and optimizing consumer recruitment funnels (paid social, local outreach, community partnerships, and targeted digital advertising).
• Experience measuring and improving performance metrics across B2B lead gen and B2C panelist conversion.