About the role

Role Overview

Marketing Manager responsible for leading integrated marketing initiatives that grow the business, strengthen brand awareness, and position the company as a trusted leader in healthcare cybersecurity, AI, risk management, and operational resilience.

Responsibilities

Marketing strategy & campaigns: Develop and execute integrated marketing strategies, manage campaign planning/content calendars/go-to-market plans for new services and thought leadership.
Measurement & optimization: Track and analyze campaign performance and use data to improve results.
Content & digital marketing: Produce articles, white papers, case studies, email campaigns, social media content, website copy, and sales collateral.
Website management & lead gen: Optimize the website for UX, lead generation, and conversion.
SEO/AEO/GEO: Drive visibility using SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO); monitor analytics and AI search trends.
Brand, events & communications: Maintain consistent brand messaging; support conferences/webinars/sponsorships/speaking engagements.
Thought leadership: Collaborate with SMEs to create executive thought leadership and client-facing content.
Marketing ops & sales enablement: Create sales enablement materials (presentations, one-pagers, proposals), manage vendors/budgets/timelines, and report KPIs/ROI.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Business, Journalism, PR, or related field.
Experience: 3–5+ years of marketing experience; proven success with integrated campaigns.
Industry (preferred): Professional services/consulting, healthcare, healthcare technology, cybersecurity, SaaS, or related.
Skills: Content marketing, digital marketing, website management, email marketing, event marketing; integrated marketing strategy; marketing analytics and reporting; strong project management and communication.

Nice to Have

Experience in professional services/consulting and/or healthcare technology/cybersecurity.
Familiarity with Salesforce, Pardot (Account Engagement), and Canva.

Work Model

Fully remote, with occasional travel for conferences, industry events, and team meetings.

About First Health Advisory

First Health Advisory is a healthcare cybersecurity, AI, risk management, and operational resilience advisory organization. The company helps organizations strengthen security and resilience while positioning itself as a trusted leader through thought leadership and go-to-market initiatives.

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