About the role

Role Overview

The Marketing Manager owns demand generation and brand growth strategies end-to-end, translating product positioning into high-converting digital campaigns that scale the revenue pipeline.

Responsibilities

Design and execute integrated B2B and B2C marketing campaigns across paid search, social, email, and organic channels
Manage and optimize SEO/SEM strategies to improve SERP rankings, organic traffic, and reduce customer acquisition costs
Define and monitor campaign KPIs; build dashboards in GA4 and HubSpot to track CAC, LTV, and pipeline contribution
Partner with design and content writers to deliver high-performing landing pages, ad creatives, and lead magnets
Run iterative A/B testing across email sequences, ad copy, and web funnels to improve conversion rates
Manage marketing budgets, agency relationships, and performance reporting to executive stakeholders

Requirements

3–6 years of experience in digital marketing, demand generation, or growth roles in technology companies
Experience with marketing and analytics stacks including HubSpot, Marketo, Google Analytics 4, SEMrush, and Salesforce
Strong analytical skills with a proven track record of scaling pipeline/revenue via data-driven decisions
Bachelor’s degree in Marketing, Communications, Business, or related field

Nice to Have

Enterprise B2B tech marketing experience
SQL proficiency
Experience managing agencies

About Evlo AI

Evlo AI is a technology company building AI-driven products. The role sits within the marketing function focused on driving demand generation and brand growth through data-driven, multi-channel digital campaigns.