Marketing Manager

Role Overview

Own demand generation and brand programs end-to-end for Evlo AI, turning positioning into multi-channel campaigns that generate reliable pipeline for high-growth tech products. Partner closely with sales, product marketing, and design to plan, execute, and measure inbound and outbound initiatives across paid, organic, and email channels.

Responsibilities

• Design and execute multi-channel demand-generation campaigns across:
  • Paid search
  • Paid social
  • Email
  • Content syndication
• Own campaign performance analytics: define KPIs and report on pipeline contribution, CAC, and conversion rates
• Collaborate with content creators and designers to produce high-converting landing pages, ads, and sales/marketing collateral
• Run ongoing A/B testing across ad creatives, messaging, and funnel steps to improve conversion
• Manage campaign budgets and relationships with external agencies and media vendors
• Partner with Sales Ops to ensure smooth lead routing and follow-up for marketing-sourced leads

Requirements

• 4–7 years of digital marketing experience in a B2B or B2C technology environment
• Hands-on experience with marketing automation platforms such as HubSpot or Marketo
• Experience with Google Analytics 4
• Proven track record managing paid acquisition budgets and achieving pipeline/revenue targets
• Strong project management skills, able to run multiple campaigns at once
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Nice to Have

• SEO optimization experience
• SQL
• HTML/CSS for landing page updates