Marketing Manager

Marketing Manager (Evlo AI)

Own demand generation and brand programs end-to-end for a technology organization—turning positioning into integrated campaigns that produce pipeline and build brand equity.

Responsibilities

• Plan and execute integrated B2B demand generation campaigns across:
  • Email, paid social, SEM, and programmatic display
• Monitor and optimize the marketing funnel using HubSpot/Marketo, Google Analytics 4, and Salesforce to drive lead-to-pipeline conversion
• Develop and maintain an editorial content and social media calendar, partnering with writers and designers
• Run A/B testing on landing pages, ad creatives, email subject lines, and audience segments to reduce customer acquisition costs
• Manage the marketing budget, tracking ROAS and reporting channel performance metrics to leadership weekly
• Lead SEO and organic traffic strategy (on-page and off-page) to increase high-intent inbound search volume

Requirements

• 4–7 years of marketing experience, managing demand-gen and brand campaigns in a B2B or B2C tech environment
• Proven experience with marketing automation (HubSpot, Marketo) and CRM (Salesforce)
• Technical familiarity with Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and SEO tools (e.g., Semrush or Ahrefs)
• Strong project management and copywriting skills; able to manage multiple timelines
• Analytical mindset with experience translating data into optimization actions

Bonus

• Experience in B2B SaaS marketing or in a fast-paced, VC-backed startup