Marketing Manager (Diagnostics)

Role Overview

Marketing Manager (Diagnostics) for Beacon Biosignals’ Diagnostics arm. Own marketing strategy execution across the marketing tech stack, events, customer communications, digital campaigns, and sales enablement—working closely with RevOps to keep CRM and marketing data accurate.

Key Missions & Responsibilities

• Marketing strategy coordination & execution
  • Manage the marketing tech stack
  • Coordinate customer communication
  • Plan and execute event participation and conference calendar
• RevOps collaboration & data operations
  • Maintain clean, actionable data across marketing and sales systems
  • Implement tagging structures and workflows
  • Manage CRM processes and support RevOps needs
• Digital campaigns & measurement
  • Manage campaigns including copy generation, design feedback, and vendor management
  • Implement UTM tracking and perform ROI analysis
• Website & content planning
  • Oversee the website
  • Build and manage an editorial calendar
  • Develop and maintain digital campaign planning
• Sales enablement & awards
  • Create sales enablement materials
  • Identify and pursue award opportunities

Requirements

• Bachelor’s degree
• 5+ years experience in Marketing Operations or Marketing Analytics
• Familiarity with FDA-regulated promotional content and compliance review processes
• Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Nice-to-Haves

• Experience supporting dual/multi-audience brands
• Experience with Framer, Webflow, or similar no-code CMS platforms
• Basic design literacy and ability to provide feedback on marketing collateral
• Experience in medical device / diagnostics marketing