Marketing Manager

Role overview

AdLift is hiring a Marketing Manager to own the US marketing function end-to-end, focused heavily on hands-on B2B email demand generation and the related content, web, and CRM work that converts interest into pipeline. This is a builder role: you’ll be the first dedicated marketing hire in the US, start from zero, prove the model, and scale the function and team as it grows.

Responsibilities

• B2B Email Marketing & Lead Generation
  • Build targeted prospect lists using tools like Apollo.io, Clay, Hunter.io, Snov.io.
  • Write and test cold email sequences designed to generate replies (research-backed, personalized hooks).
  • Create multi-touch drip campaigns using Instantly.ai, Smartlead, Lemlist, Mailshake (or similar).
  • Own deliverability end-to-end: sending domains, warm-up, SPF/DKIM/DMARC, inbox placement, and bounce handling.
  • Use AI and automation to personalize at scale (e.g., ChatGPT/Claude/Perplexity, n8n/Make/Zapier).
  • Run segmented nurture and re-engagement tracks using Tesseract AI-visibility insights.
• Content & Collateral
  • Produce and project-manage gated/high-value B2B assets (white papers, PDF reports, one-pagers, case studies, pitch collateral) with designers/research.
  • Convert AdLift proprietary POV/data into gated content for lead capture and outreach.
  • Maintain consistent brand voice and visual standards.
• Landing Pages & Web
  • Build, test, and optimize landing pages for campaigns and gated offers.
  • Improve performance via CRO experiments (form conversion, load, and page metrics).
• LinkedIn & Organic Social
  • Run LinkedIn thought-leadership cadence to drive US top-of-funnel demand.
  • Coordinate organic presence with outbound so both reinforce each other.
• CRM (implied)
  • Keep campaigns and outreach organized in the CRM and manage pipeline hygiene as the function scales.

Requirements

• 4–8 years of experience in growth marketing and/or B2B demand generation.
• Strong, hands-on experience building email-led lead generation from prospecting through nurture.
• Ability to create and iterate cold email sequences and drip campaigns.
• Proven deliverability ownership (warm-up, authentication like SPF/DKIM/DMARC, bounce/inbox placement).
• Comfortable using AI tools and workflow automation to scale personalization.
• Experience building/optimizing landing pages and running CRO experiments.
• Ability to run LinkedIn/organic content to support demand generation.

Nice to have

• Experience using AI-visibility insights (e.g., Tesseract) or working with proprietary AI/data for differentiated messaging.
• Familiarity with common enrichment platforms and sales engagement tooling listed in the posting.
• Experience hiring and scaling a marketing function from zero.