Marketing Manager - Account Based Marketing

Role Overview

Paylocity is seeking a Marketing Manager (Account Based Marketing - ABM) to join the Sales & Marketing team. This role is a strategic owner and hands-on operator of Paylocity’s revenue-driving ABM engine and works at the intersection of Marketing and Sales.

Responsibilities

• ABM digital programs & omnichannel expansion: Manage and optimize existing ABM programs (display, paid media, CTV, video) and build a roadmap to scale into a coordinated omnichannel motion across digital, email, events/webinars, direct mail, and gifting.
• ABM gifting: Own and scale the gifting program (Reachdesk), including marketing-led quarterly drops, 1:1 sales-triggered sends, budget management, and driving rep adoption.
• SDR & Sales education/support: Partner with SDR and Sales leadership to train teams on sales intelligence/intent data, manage and refine alert workflows, and ensure rapid follow-up on marketing-sourced signals.
• 6sense platform management: Act as administrator/internal expert for 6sense, including segments, audiences, predictive models, 6QA definitions, sales intelligence access, alerts, and integrations with CRM and sales engagement tools.
• Enterprise lead generation & revenue: Own the Enterprise lead generation strategy and funnel end-to-end, with responsibility for marketing-generated pipeline and revenue, partnering with Sales leadership on targets and forecasts.

Requirements

• Experienced B2B marketer who has run ABM programs end-to-end.
• Thrives at the intersection of Marketing and Sales.
• Has managed ABM digital programs and understands scaling to omnichannel.
• Can operate and administer 6sense (segments/audiences, predictive models, definitions, alerts, integrations).

Nice-to-Haves

• Experience with ABM gifting programs (Reachdesk) and sales-triggered gifting motions.
• Familiarity with SDR workflows, sales intelligence/intent training, and sales education programs.

Work Arrangement

• Fully remote within the U.S. with no in-office requirements.
• Must be available five days per week during designated work hours (schedule/work arrangement may change based on business needs and performance).