Marketing Lead — B2B SaaS • AI-powered · Remote Europe

About the role

Join Talkspirit, an AI-powered B2B SaaS company, as a Founding Marketer. In this role, you will build the marketing function from the ground up, focusing on both growth and product marketing. You will report directly to the CEO and have a significant impact on the company's success. This is a fully remote position based in Europe. Key missions: En tant que responsable marketing fondateur, votre mission est de construire un moteur marketing mesurable et aligné sur la marque qui crée la demande, remporte la décision d'achat et accélère l'adoption.. Vous êtes responsable de la création et de l'exécution de la stratégie de marketing, y compris la génération de la demande, le marketing produit, le positionnement et le lancement de nouveaux produits.. Vous devez établir des systèmes, des mesures, des playbooks et des outils pour le marketing, en intégrant l'IA dans tout ce que vous produisez. Profile: Target profile & mindset Both dimensions, for real. Senior, hands-on experience in a B2B SaaS context spanning both growth / demand generation and product marketing (positioning, messaging, launches). Not one with a nod to the other. A builder, not an operator of existing machines. Has built marketing from a near-blank page before, and can describe the systems, measurement, and playbooks they set up, not just the campaigns they ran. AI-native. Uses AI daily and specifically in their own production, and thinks in terms of building it into the engine, not bolting it on. Revenue-fluent. Talks pipeline, CAC, payback, and NRR as fluently as brand and copy; thinks in Winning by Design Bowtie / recurring-impact terms. Founding mindset. Comfortable with a demanding, sometimes uncomfortable first-in-seat role carrying real responsibility, genuine autonomy, and a high bar on quality, execution, and impact, with a player-coach trajectory toward hiring and leading a team. Languages & location. English is Talkspirit’s working language. French is required; German is a plus. You can be based anywhere in Europe and work fully remotely. Non-negotiable standards This role demands a high level of rigour. The standards below are not optional. Business accountability, not activity. You are measured on pipeline, conversion, adoption, and expansion, not on volume of output. Message-market fit is earned with evidence. No positioning marketing messaging shipped on opinion alone; grounded in customer language and tested. No vanity metrics. Impressions and likes are not results. Every programme ties to a revenue or adoption outcome. AI-powered execution. AI is skilfully embedded in how the marketing engine runs, not a talking point. Ship, measure, iterate. Fast cycles, honest post-mortems, compounding improvements over one-off campaigns. One coherent story. Marketing, Sales, Product, and CS tell the same brand-aligned narrative end-to-end. Transparent communication. Escalate early, make risks and trade-offs explicit. Success indicators Exact targets are set jointly with the CEO by phase, but the performance dimensions are: Demand & pipeline (Growth) Qualified pipeline created and influenced by marketing. Conversion across the funnel (visitor → lead → MQL → SQL → win). CAC and payback trending toward efficiency; channel mix understood, not guessed. Product & message impact (Product Marketing) Message-market fit signals: clarity in win/loss, sales cycle friction reduced, “they get it faster”. Launch adoption: features and modules that find durable usage, not release spikes. Sales and CS report they are genuinely armed (decks, battlecards, narratives used in the field). Adoption & expansion Contribution to activation and time-to-first-value. Contribution to expansion and NRR through lifecycle and expansion marketing. Function build & brand The marketing engine exists, is instrumented, and is improvable, not a series of disconnected efforts. Organic presence and category authority growing. Playbooks and standards established that a future team can inherit. Interfaces & collaboration You work in direct collaboration with: CEO: strategy, priorities, positioning, pricing, budget, arbitration. This role reports here. Sales / Account Management: pipeline, handoff, enablement, competitive intelligence, account strategy. Product & Design: launches, roadmap insight, messaging, brand, in-product experience. Customer Success: lifecycle, adoption, expansion, customer stories, voice of the customer. Founders & CCO: brand, narrative, category vision. Culture fit The five Talkspirit values apply uniformly to every role: 1\. Ambition & ownership 2\. Excellence & rigour 3\. Humility & sharing 4\. Enjoyment working together 5\. Curiosity & continuous learning Our way of working At Talkspirit, we build with intention and operate with clarity. We believe high standards thrive in a healthy environment, not at its expense. Clear responsibility, not vague autonomy. Everyone owns their scope end-to-end, with defined priorities and the support needed to deliver. Alignment beats ambiguity. Respectful disagreement, written-first culture. Structured thinking, high-quality feedback, direct but respectful communication. Learning is collective. We move fast, learn even faster, and share early. Experiments and mistakes are part of how we evolve together. Remote by default, connected by design. Intentional rituals, asynchronous operations and regular offsites nurture trust, cohesion and shared momentum. Compensation & benefits Base salary and benefits tbd Fully remote.