About the role

Marketing Lead, Experiences & Services

Airbnb is seeking a Marketing Lead to build and lead go-to-market marketing and communications for Experiences & Services. The role partners across product, brand, and performance teams to craft strategy and execution that is both creatively rigorous and consumer-obsessed.

Role overview

Lead integrated marketing plans for new product introductions to Airbnb audiences
Operate as both a cross-functional leader and individual contributor
Shape the consumer journey end-to-end in collaboration with marketers, product, and design

Responsibilities

Develop go-to-market strategy, briefs, and communications for major product moments
Create creative briefs for marketing needs including:
- Product naming
- Launch assets
- Landing pages
- Social content
- (and more)
Partner with creative leadership to develop communications such as:
- Visual identity
- Naming
- Event marketing
- Social assets
- Landing pages, emails
- In-product marketing
- Press assets
Lead highly visible workstreams and produce executive-level presentations regularly
Define and own the end-to-end consumer journey alongside other stakeholders
Monitor, optimize, and improve marketing performance using key metrics and leading indicators

Requirements

10+ years of relevant experience (preference for consumer tech; travel/design/lifestyle)
Strong product + brand mindset: brand and product are treated as closely linked
Experience working closely with product, creative, design, and performance marketing
Ability to flex between analytical/technical and creative disciplines
Strong storytelling and craft in written/verbal communication and presentation/brief development
Comfort leading and collaborating with both creative and technical teams
Proficient in Keynote and Figma
Passion for data/analytics and improving campaign output with metrics
Ability to handle ambiguity, tight deadlines, shifting priorities, and cross-stakeholder alignment

Nice to haves / context

Strong design sensibility and ability to articulate why creative/design/content is effective

Location & work setup

US Remote Eligible
Must be able to work Pacific Time Zone hours as needed
Occasional work at an Airbnb office or attendance at offsites may be required
Must live in a state where Airbnb has a registered entity (with exclusions).

About Airbnb

Airbnb is a global travel and hospitality platform that connects guests with hosts offering unique stays and experiences. Since 2007, it has grown to millions of hosts and billions of guest arrivals worldwide, helping people connect with communities in more authentic ways.

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