Marketing & Growth Manager (m/w/d) - Marketing strategisch denken, Wachstum aktiv gestalten

Role Overview

Marketing & Growth Manager who thinks strategically and actively drives growth for BIFI. The goal is to build a repeatable marketing process that continuously generates qualified project opportunities and turns attention into conversations, collaborations, research projects, and new customers.

Responsibilities

• Build and run a growth-focused marketing process to generate qualified project chances for BIFI.
• Strategy & Business Development:
  • Develop a marketing strategy aligned with company growth.
  • Identify market potential, target groups, and new opportunities.
  • Create measures that drive qualified project inquiries and partnerships.
• Thought Leadership & Content Strategy:
  • Develop content that sparks discussion, shifts perspectives, and reaches decision-makers.
  • Translate complex scientific topics into clear and compelling communication formats.
  • Build campaigns with clear economic goals (not only reach).
• Performance & Experimentation:
  • Generate new marketing ideas, test them systematically, and optimize based on data.
  • Establish a reproducible process with short learning cycles.
  • Define success metrics and derive concrete improvements.
• Brand & Positioning:
  • Continuously refine BIFI’s positioning and ensure consistent quality in communications.
  • Develop formats that position BIFI as an exceptional innovation partner.
• Digital Communication:
  • Own channels including website, newsletter, LinkedIn, and others.
  • Create cross-channel communication strategies.
  • Analyze impact, user behavior, and conversions across the customer journey.
• Collaboration:
  • Work closely with the management team, project teams, and external partners.
  • Act as a sparring partner for growth and positioning topics.

Requirements

• Degree in Marketing, Communications, Business Administration, Business Psychology, or comparable.
• Multiple years of experience in strategic marketing, business development, growth marketing, or a similar role.
• Experience building marketing processes and campaigns with measurable impact.
• Strong understanding of digital marketing channels and modern marketing/analysis tools.
• Analytical skills for KPIs, conversion, and marketing performance.
• Excellent communication skills and strong conceptual/strategy abilities.

Nice-to-haves / Personal Fit

• Entrepreneurial mindset; desire to take ownership.
• Independent and structured working style.
• Comfortable questioning the status quo and developing bold ideas.
• Enjoys experimenting and making data-driven decisions.
• Can explain complex topics clearly; prefers building over maintaining.