Marketing Director (Rosetta Stone)

Role Overview

Marketing Director for Rosetta Stone (at IXL Learning), responsible for defining the future of the Rosetta Stone brand. Own multi-channel marketing strategy across consumer and Rosetta Stone for Enterprise, and lead go-to-market planning for new launches.

Key Responsibilities

• Define and evolve the Rosetta Stone brand narrative.
• Develop multi-channel marketing strategies to drive acquisition and retention.
• Supervise integration of marketing efforts across all channels to ensure consistency across customer touchpoints.
• Lead B2B/Enterprise marketing for Rosetta Stone for Enterprise:
  • Create compelling messaging and product materials
  • Develop lead generation and lead nurturing strategies
• Manage and mentor a small team of marketing generalists and email marketers.
• Partner with executive leadership; refine pricing and promotion strategies.
• Lead go-to-market planning for new product launches.

Requirements

• 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading overarching marketing strategy.
• 5+ years of people management experience, including managing people managers.
• Strong communicator and storyteller with excellent written editing skills.
• Strategic planning experience: build short- and long-term strategies tied to goals and resources.
• Data-informed decision-making, balanced with insight and intuition.
• Ability to manage complex, cross-functional projects and build consensus across teams.
• Customer-first marketing mindset.
• BA/BS degree.

Nice to Haves

• B2B or enterprise marketing experience.

Soft Skills

• Strong stakeholder management and collaboration.
• Detail- and deadline-oriented, organized, and adaptable.