Marketing Communications Manager

Role overview

Marketing Communications Manager at Phrase (Global Communications team), reporting to the Director of Global Communications. This is a hands-on role responsible for delivering Phrase’s day-to-day social, webinar, review, and academic communications programs across owned channels.

Responsibilities

• Own and grow corporate social media presence, with LinkedIn as the primary channel (also YouTube, Instagram, Facebook).
• Evaluate emerging platforms (e.g., Reddit, Threads, TikTok) and recommend where Phrase should invest.
• Build and maintain a social content calendar tied to company news, product updates, campaigns, events, customer stories, and thought leadership.
• Grow employee advocacy by equipping colleagues with relevant, shareable content.
• Manage the Academic Program end to end, including partner onboarding, license administration, and communications with institutions.
• Develop relationships with academic partners to extend visibility through their networks.
• Manage presence on priority review platforms and awards programs to strengthen third-party credibility.
• Plan and support webinars (with the Director and cross-functional teams), coordinating logistics, speaker prep, and promotion.
• Maintain communications-led website content (news, editorials, customer proof, event pages).
• Manage distribution of the “In Other Words” podcast on owned channels.
• Run customer and prospect newsletters and manage regular email communications using HubSpot.
• Measure and optimize performance across social, webinars, reviews, and newsletters using data to improve content, formats, and distribution.
• Use AI tools for research, content development, repurposing, analysis, and reporting, while maintaining strong editorial oversight and identifying automation opportunities.

Requirements

• 5+ years experience in global marketing communications, corporate communications, or a related role, ideally in an international B2B environment.
• Proven track record delivering communications programs and managing social media for international audiences.
• Demonstrated ability to build and nurture professional communities.

Nice to have (implied)

• Experience coordinating webinars and managing cross-functional stakeholder delivery.
• Familiarity with owned-channel performance measurement and ongoing content optimization.