Marketing Automation Analyst

Role Overview

The Marketing Automation Analyst is a remotely-based role in the United States, focused on supporting email marketing initiatives and driving performance using Salesforce Marketing Cloud (SFMC). You will build, deploy, and analyze email campaigns and journeys for low to medium complexity accounts, with an emphasis on improving engagement and revenue outcomes.

Responsibilities

• Build and deploy SFMC email campaigns for low to medium complexity accounts
  • Independently create medium-complexity emails in SFMC (formatting, coding, text/images, and dynamic content)
  • Deploy medium to high-complexity email campaigns
• Develop deployment strategies for low-complexity campaign goals
• Set up and manage email journeys and triggered email campaigns in SFMC
• Monitor and report on email performance for low to medium complexity accounts
• Analyze results and translate insights into client-facing presentations
• Provide recommendations to improve email performance and support program/revenue goals
• Collaborate cross-functionally to align email marketing with broader marketing strategies

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–4 years of hands-on email marketing experience (agency preferred)
• Strong SFMC proficiency (required)
• HTML/CSS experience for email formatting and coding
• Strong analytical skills to interpret data and present actionable insights
• Excellent communication and presentation skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM)
• Knowledge of A/B testing methodologies and personalization strategies

Preferred Skills

• Experience with AMPscript or SQL within SFMC

Compensation

• $90,000–$100,000 target compensation
• Compensation range also referenced as $76,100–$114,200 (USD)

Location / Work Setup

• Remote (United States)