Marketing Analytics Lead

Marketing Analytics Lead

Own and scale the company’s full-funnel marketing analytics and lead a small AI-augmented analytics team.

Responsibilities

• Own full-funnel marketing analytics from paid media through lifecycle journeys in partnership with leadership.
• Lead and scale a small, AI-augmented analytics team; automate reporting and accelerate ad-hoc analysis.
• Run a marketing test-and-learn agenda and translate results into clear insights and recommendations.
• Partner with the Machine Learning team to improve measurement and analytics workflows.
• Manage data and martech vendor relationships and support platform/vendor evaluation.

Requirements

• Proven track record improving CAC, LTV, and channel efficiency.
• Strong background in attribution modeling and marketing measurement, including one or more of: incrementality, MMM, or multi-touch attribution.
• Paid media analytics across multiple channels (e.g., SEM, paid social, affiliates, app).
• 10+ years in marketing analytics, growth analytics, or performance marketing.
• Strong SQL experience with large datasets and modern data warehouses.
• Experiment design and interpretation (e.g., A/B testing).
• Cross-functional collaboration in a matrixed environment.
• 4+ years of people leadership experience.

Nice to have

• Experience in fintech, lending, or other regulated industries.
• CRM/lifecycle marketing analytics (email, in-app, push).
• Experience with Martech/CDP platforms.
• Advanced degree in a quantitative/business field (Finance, Economics, Statistics, Analytics, etc.).