Market Manager - Southeast Asia

Role Overview

Market Manager – Southeast Asia (Full Remote - Bangkok) at Rail Europe. You will drive B2B sales growth, manage existing travel partners, and monitor market performance to expand the Southeast Asia region.

Key Responsibilities

• Develop the Southeast Asia market by building partnerships with travel industry stakeholders.
• Manage and grow relationships with existing partners, providing support and partner training.
• Monitor market performance and implement local incentive and marketing plans.
• Combine new business development (hunter) with account management, partner training, and local market activation.
• Work in a hands-on manner with frequent partner contact, events, and field activity.

Requirements

• 5–10 years of experience in the travel industry.
• Strong B2B commercial experience with partners such as travel agencies, OTAs, tour operators, or distributors.
• Ability to open new accounts, build partnerships, and grow revenue.
• Proven experience managing multiple Southeast Asia markets, including exposure to at least 3 countries.
• Strong understanding of travel distribution and partner-driven business models.
• Fluent English (C1 minimum).
• Fluency in Thai or Bahasa Melayu required.
• Comfortable with frequent regional travel and overseas travel.
• Proficient with Microsoft Office.
• Ability to work autonomously and take full ownership of the market scope.

Nice to Have

• Experience in the rail industry.
• Knowledge of the European travel market and/or train products.
• Experience with Salesforce or other CRM tools.
• Familiarity with marketing/partner activation tools.
• Experience with social media tools, Adobe Illustrator, or Photoshop.
• Proficiency with AI tools.