Market Manager (Remote)

Role overview

The Market Manager is responsible for growing the Weedmaps (WM) marketplace across a multi-state region. The role focuses on in-person touchpoints—including sales support, regional events, and marketing partnerships—while delivering authentic, meaningful programming that strengthens Weedmaps’ position as a category leader.

Responsibilities

• Manage specific regional territories to achieve marketing goals and objectives
• Grow the customer base by increasing full-funnel customer acquisitions
• Coordinate regular account visits with the revenue team, dispensary clients, and brand clients (e.g., “retail appreciation days”)
• Manage and expand client relationships; engage new potential customers
• Execute culturally relevant strategies, programs, and programming within an allocated marketing budget
• Tailor regional marketing plans to maximize field market spend
• Lead key stakeholders in developing and executing regional campaigns, partnerships, and events
• Develop strategic partnerships with culturally relevant partners
• Evaluate partnership/event/campaign ROI and effectiveness
• Support overall revenue and marketing team goals and programs
• Drive Weedmaps collaborative strategic partnership programs across categories (Entertainment, Fashion, Cause, Creative, Sports)
• Manage full event production lifecycle:
  • Agreement negotiation and execution
  • Planning, project management, budgeting, and invoicing
  • Cross-functional coordination
  • Vendor negotiation and management
  • Risk assessment and logistics (permitting, shipping, ROS, load-in/out, setup/strike-down, merchandising, staff management)
  • Pre- and post-event reporting
• Inspire and guide the team with clear vision, goals, and actionable feedback
• Manage stakeholders to achieve regional market OKRs and ensure training/standards compliance
• Drive a company-owned vehicle for business events

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 7+ years of experience in marketing or related management roles
• Knowledgeable of cannabis marketing best practices
• Experience with marketing tools and software
• Experience interacting effectively with people across different levels and backgrounds
• Strong organization, communication, leadership, problem-solving, and networking skills
• Valid driver’s license with minimal points
• Ability to travel up to 80%

Nice-to-haves

• Previous cannabis industry experience
• Professional, philanthropic, and/or community experience in cannabis
• Experience in the technology industry