Manager, Social Media Strategy & Community

Role Overview

Manager, Social Media Strategy & Community will lead and develop Paula’s Choice social content strategy to align with brand objectives. The role partners with cross-functional teams to integrate social into 360 campaigns, balancing brand storytelling with commerce-driven content.

Responsibilities

• Lead execution of a content strategy aligned to brand goals and focused on growth in reach, engagement, and audience.
• Plan and execute content-first social campaigns with the Social Media team (brand awareness, product launches, and cultural moments).
• Ideate, evaluate, and create content concepts aligned with overall marketing strategy.
• Drive organic content creation, including in-house video and photography.
• Expand reach using tactics such as paid boosting and livestreams.
• Use analytics to optimize performance and measure success.
• Manage relationships with analytics vendors and platform leads.
• Monitor industry trends and competitor activity to find new opportunities.
• Collaborate in an agile model across cross-functional teams.
• Support business objectives with a unified budget mindset.

Requirements / Qualifications

• Experience leading social media content strategy and organic social performance.
• Ability to balance storytelling with commerce-driven content.
• Strong analytics mindset to optimize social performance.
• Experience collaborating cross-functionally to deliver campaigns.

Nice to Have

• Familiarity with social platform trends and competitive monitoring.
• Experience managing marketing/analytics vendor relationships and working with platform stakeholders.