Manager of Video Growth

Role Overview

As Manager of Video Growth at The Athletic, you will lead global strategy for video performance and growth. You’ll oversee the video content ecosystem end-to-end, manage the Creator Program, and serve as the key liaison between the Video team and the Newsroom.

Key Missions

• Oversee end-to-end video performance for all video content, with a focus on growing original Shows & Series across YouTube, TikTok, and Instagram.
• Lead the strategy and execution of the Creator Program, including:
  • Identifying and selecting creator talent
  • Negotiating partnerships
  • Overseeing production of creator-led content
• Bridge Video and Newsroom teams to ensure creator-led content supports news-gathering efforts and that breaking news is effectively leveraged across social video channels.

Requirements

• Editorial judgment with a strong news sense and the ability to ensure creator content meets The Athletic’s editorial standards.
• Strategic vision and ability to translate high-level business goals into actionable execution plans with autonomy.
• Experience:
  • 7+ years relevant experience in video growth, social media strategy, or digital publishing
  • 3–5+ years in a formal people management role
• Technical proficiency: fluent in Adobe Creative Suite, specifically Premiere and Photoshop, for creative direction and quality control.
• Creator economy expertise: deep knowledge of creator landscape, talent management, contract nuances, and content that strengthens The Athletic brand.
• Algorithmic authority: intimate knowledge of YouTube, TikTok, and Meta algorithms and ability to pivot based on platform shifts.
• Communication: exceptional copywriting and presentation skills; able to communicate performance insights to executives.
• Leadership mastery: proven track record managing teams in complex, matrixed organizations.

Nice-to-Haves

• Not explicitly stated.