Manager of Paid Search

Role Overview

As Manager of Paid Search at Quince, you will lead and scale Shopping (PLA) and Text Ad campaigns across Google and emerging search platforms. You’ll drive performance, scalability, and innovation to accelerate customer acquisition in an ecommerce environment.

Responsibilities

• Lead and scale Shopping (PLA) and Text Ad campaigns across Google and emerging engines (e.g., Bing, Brave)
• Own performance and growth through feed optimization, testing, and campaign scalability
• Support end-to-end Paid Search strategy across Shopping and Text Ads
• Improve key metrics through optimization (e.g., Quality Score, CTR) and large keyword portfolios
• Build and manage highly granular PLA account structures
• Execute structured experimentation (e.g., title and image testing)
• Apply measurement/attribution knowledge and leverage data for decision-making
• Work with feed management (e.g., GMC rules, supplemental feeds, third-party tools)
• Use analytics/visualization tooling to monitor and drive insights

Requirements

• 5+ years managing Paid Search programs with large budgets, with a focus on Product Listing Ads (PLA)
• Expertise in Google Ads / Google AdWords and Google Ads Editor; experience with Bing Ads
• Experience with large product catalogs in an ecommerce environment
• Strong program management and organizational skills; able to manage multiple priorities and deadlines
• Test, Learn and Scale mindset
• Strong analytical skills and ability to use data to drive decisions
• Proficiency in Google Sheets/Excel
• Experience with Google Ads scripts
• In-depth understanding of paid search campaign management and optimization best practices
• Strong understanding of feed-based advertising and product-level optimization
• Familiarity with ecommerce/marketplace merchandising and margin-driven bidding strategies

Nice-to-Haves

• Experience with Looker and SQL (visualization and analysis tools)
• Experience with platforms like SA360, SKAI, or Marin
• Understanding of attribution models, measurement frameworks, and automation tools
• Experience with international search programs
• Background with feed tools (e.g., GMC rules, supplemental feeds, third-party tools)